Some business owners don’t recognize – or care to acknowledge – how their employees’ writing influences the success of the business. One of my reasons for starting this blog was to open some eyes. So let’s look at the reasons why bad writing is such an obstacle to achieving business goals, and how I help to conquer it.
High standards of grammar, spelling, and punctuation should be expected in the workplace; but these mean nothing if the content itself doesn’t express the writer’s ideas accurately. Every piece of writing has a job to do. Whether the intention is to convince, argue, inform, or document, there’s a business purpose to be achieved.
I’ve had people say to me that perfection in writing is not important enough to spend time (and money) on. As long as the reader gets the drift, that’s good enough for them. That kind of thinking is dead wrong, and here’s why: errors in writing are not benign things that readers gloss over and ignore. Errors do damage!
Let’s separate the concept of “errors” into two parts:
- Grammatical, spelling, and punctuation mistakes;
- Flawed or confusing expression.
Errors of the first kind will damage your company’s image and credibility. Errors of the second kind will result in failure to effectively convey thoughts or information, and worse, can create serious misunderstandings. Misunderstandings in business often lead to loss of sales, damaged relationships, and even lawsuits – all with the potential to waste time and money.
I always tell clients that even small mistakes draw the reader’s attention away from the subject matter and focus it on the errors themselves. Even if they are not severe enough to cause a misunderstanding about what is being said (and all too often, they are), errors still obscure the message and detract from the company’s image. This is especially unfortunate when a company is proclaiming the superior quality of its products and/or services. The incongruity is obvious.
Don’t presume that good writing is important only in formal letters and documents. E-mails deserve the same care. However, these are often written in shorthand, and are rarely edited before they go out. When employees have substandard writing skills, and if they believe that mistakes “don’t count” in e-mails, these communications can pose an internal (and possibly external) risk to the company if they are not checked first.
As I have mentioned in earlier posts, I am not a teacher. My purpose is not to turn people into good writers; my purpose is to make their writing good. Some people, no matter how intelligent they are, no matter how compelling or sophisticated their ideas may be, no matter how earnestly they believe in what they are saying, are simply not able to get all those qualities down on the page. Often they are using English as a second language, and are just not facile enough with phrasing and vocabulary to do their own ideas justice on paper.
Sometimes, for native English speakers, their early schooling didn’t demand adherence to high standards, and concentrated instead on ideals like “self expression” (without any regard to the content) or “self-esteem” (without any regard to achievement). I have my own issues with that kind of educational focus, which I believe leaves many bright students without the necessary tools and discipline, but that is a subject for another post (and probably not suitable for this blog).
Whatever the reasons, poor writing will hamper a business in achieving its goals. So it’s to the company’s advantage to help employees do a better job. Some try writing workshops, but I don’t think they make enough difference. Workshops can provide useful tips for improvement, and that is certainly good. But language habits are deeply ingrained, and a function of how we think. Past a certain point, for many people it’s probably too late.
So what to do about good workers who have much to offer a company, but just need some assistance with writing? My answer, and one function of my business is to provide them with a resource to: (1) check their drafts; (2) talk through their written expression of ideas to make sure the reader will really understand not only the basic intent, but also the fine points; and (3) catch their mistakes. This kind of support solves the problem right away. It lets employees get as much help as they need, and it protects the company from the kind of damage and waste that writing errors can cause.
The thing to remember is, bad writing leads to bad results. Good writing… I’ll be taking that up in my next post.
Could your business use my services?
Visit my website at www.jlrco.com or e-mail me at firstname.lastname@example.org.