How much does the quality of the writing on your website really matter? Let’s take a look at some before and after samples. The before samples are portions of text taken from actual websites. (I’m guessing the companies would rather remain anonymous.) The after samples show the benefit of a little “writing repair.”
I’ll start with one of my favorite examples. The company is a website design firm that offers content writing and technical services to international clients. They’re selling good writing!
For the purpose of retaining in the international markets, it becomes important for the organizations to have a creative and optimized website. This is being accomplished by hiring experts who can write the contents for their websites that can be used globally with the contents being optimized as per the local needs.
This helps the companies to reduce the coordination effort in addition to ensuring that quality is maintained. Since, content/technical writing is something very important, hence it involves a lot of effort also.
In order to succeed in international markets, organizations must have creative and optimized websites. This can be accomplished by hiring experts who can write website content that will be effective globally, and is customized to have the greatest impact on local targets.
Our service helps companies save time and effort, while ensuring that the end result is of the highest quality. Because content/technical writing is very important, sufficient resources must be dedicated to the task, and it must be done by people who have the requisite talent and experience.
If you want to increase business, which sample do you choose?
Let’s look at another one, from a manufacturer of food packaging:
In addition, under the strong faith of “Even a single dirty is not permitted” we have continuously performed “zero defect movement”…
In addition, under the strong belief that “even a single germ is not permitted” we have continuously achieved a standard of “zero defects.”
This next one is part of a welcome message:
Producing the first-class brands and satisfying our customers are made only possible by people. If our employees are not capable to make such products or if they have no will to do so, not only such goal cannot be achieved at all, but also there can be no room for promise, growth and development.
Achievement of our primary goals – producing first-class products and satisfying our customers – is only made possible by our employees. If our people are not capable of making fine products, or if they haven’t the will to do so, then not only will we fall short of our goals, but there will be no hope of growth and development.
If you think the kind of writing I’m showing you only occurs on websites of foreign companies, take a look at these samples from the site of an internet services company right here in California:
Instead of creating a cool looking web site (what is nice to show your friends) we will create a functional web site to achieve the company’s goals and satisfies the visitors.
Instead of creating a cool looking web site (that will impress your friends) we will create a functional web site that achieves the company’s goals and satisfies your visitors.
Here’s more from the same site. In this section, the company is offering tips for selling on Ebay:
You can sell you products as an auction, a “Buy it Now” or sell it in your Ebay store.
Can I make a lot of many selling on Ebay?
There is still a lot of potential, however there is significant more competion entering this market daily.
You can sell your products by auction, “Buy it Now,” or sell them in your Ebay store.
Can I make a lot of money selling on Ebay?
There is still potential, although many competitors enter this market daily.
What’s your reaction? When you read the before samples, is your attention diverted by obvious errors? Does your brain disengage when it’s too much work to understand what the writer is saying? Does the promise of excellence fall flat when the company hasn’t taken the trouble to make sure its own website content is correctly written? More importantly, when you read the after samples, are you better able to focus entirely on the message?
If you want to inspire confidence and attract customers, you need to be sure that the writing on your website is compelling and effective. It can’t be either of those things if it’s not also correct.
For more information about “writing repair” for websites, brochures, and regular business correspondence, go to my website, or contact me at firstname.lastname@example.org.