Take this test
- Did you write your own website text just to save money?
- Do you have sales and marketing copy that’s dry, boring, or confusing but you don’t know how to make it better?
- Do you have employees who use English as a second language whose job responsibilities include writing?
- Are most of your employees under 35 years old?
- Are you located outside the U.S. and want to do business with English-speaking customers?
Do you care about the image your company is projecting?
If you answered YES to any of the first five questions, and if you got the bonus question right (there is only one right answer), you need the services of a writing fixer.
It’s what the boss thinks that counts
Through this blog, I’ve met lots of ambitious individuals, living in the U.S. and all over the world, who are working hard to improve their writing skills. They ask me questions, send me samples, and express a desire to achieve excellence. They are hungry for improvement and strongly motivated. But the reality is that very few of these people will ever produce a level of English writing that meets high professional standards – and these are the ones who are really working at it. What about the great majority who think that whatever they write is good enough as long as people can understand it? Or those who excuse poor writing because English is their second language? Or those who attend a writing workshop but never improve enough to make much difference? Some of them may be working for you, and maybe they think it really doesn’t matter. But if you’re the owner of the company, or the manager of the department, what do you think?
If you don’t care, then you’re reading the wrong blog. But if you do care, and if you’ve been searching for the answer to a problem that’s hurting your business either locally or in the international arena, then welcome – you’re the person I’m writing this for.
- Do you notice mistakes in other people’s writing?
- Do writing mistakes influence your evaluation of the author or organization?
- Have you ever read something a few times, yet still had to guess at what it meant?
- Have you ever stopped reading something you thought you were interested in because the writing was putting you to sleep?
- Do you have any writing pet peeves?
If you’re saying YES, YES, YES as you read these questions, you’ve got the point.
Do something about it
I’m a big fan of my own approach: Writing Repair. I know it works. Clients send me text they don’t like and get back effective writing that says what they want to say – but better. The original may be awful and need a complete overhaul. Or it may be close – almost there – just needs a little something… What I do is more than editing or correction of obvious mistakes; it’s the application of creative polish that brings about the transformation. As one client said when he compared the original and revised versions of his copy, “It’s magic!” (That was a bit dramatic, but it was fun to hear.) Whether you come to me or use somebody else, the goal is to eliminate bad writing in your business. If you get the right kind of help, it’s a lot easier than you think.
If you’re thinking that Writing Repair is just what your company needs, you can contact me at firstname.lastname@example.org. Be sure to mention “Writing Repair” in the subject line. And visit my website at www.jlrco.com.
Here are a few articles that may be of interest.
- What Writing Repair Can Do For You (How to have professional caliber business writing from day one)
- A Workforce That Needs Writing Repair (In the international employee pool, business owners can help keep workers afloat)
- Bad Writing – An Obstacle to Achieving Your Purpose (The risks, damage, and price of bad writing)
- Writing Workshops vs. Writing Repair (From management’s perspective, workshops may be a step toward solving an employee’s problem, but they don’t solve yours)
- Your English Is Your Face To The World. How Do You Look? (Before and After: the result of Writing Repair)